Much like the other attendees and presenters at the 89th Annual Meeting of the Eastern Sociological Society in Boston (March 14-17), I had a little set of slides to go with my paper, but technology in the meeting section of the hotel was spotty. So we improvised, gathering around the digital hearth (my rickety laptop) when we couldn’t get the projector to talk to any devices. This paper is part of my larger project on self-storage in the US. A summary: from Paper Session 322: Status and Consumption. US national publications fielded a spate of anti-decluttering, first-person essays in the past two years, preoccupied with the problem of “clutter shaming.” There’s very little work in sociology in the US on stuff management. Self-help literature, paradoxically, advises individual-level management techniques but treats it as a social problem. Growth of the self-storage industry is often cited. Self-storage industry’s marketing materials (to potential customers and investors) have increasingly picked up on similar defensive themes about the too-much-stuff problem. It tries to enlist academic psychology in the process, awkwardly.